A professional social network such as LinkedIn is an asset to any job seeker explains William D King. However, it’s not as simple as creating a profile and sitting back.
If you want to turn those connections into jobs, here are 8 must-know tips:
1. Create a Great Profile and Capture the Right Keywords
While it may seem like just another resume, your LinkedIn profile is very different from what you put on paper. Even if you’re looking for a job in the same field, highlight your unique skills and experience instead of listing every task that could be considered relevant (e.g., “Organized events” instead of “Set up event spaces”). Think beyond data entry or filing; show how you work with others by highlighting specific accomplishments.
Search for skills by typing the word “Skills” followed by a keyword into LinkedIn’s search box. For example, if you’re an entry-level accountant with an interest in finance, your search might look like this:
Choose keywords that are unique to your career goals but not so obviously job-related (e.g., “Creative problem-solver” instead of “Accountant”).
2. Use the Right Tools to Find Jobs and Network with Recruiters
LinkedIn has a number of tools that can help you find a job, including the Jobs section, which includes both open jobs and jobs that have been posted by recruiters. You can also use LinkedIn’s Advanced Search feature to find jobs based on location, company size, or other criteria.
The LinkedIn Company Pages feature is also useful for networking with recruiters. Company Pages allow you to see who works at a company, view job postings, and get insights into what companies are looking for in employees.
3. Connect with Friends and Colleagues to Expand Your Network
Your LinkedIn network should be thought of as your professional ecosystem. Friends, colleagues, classmates, clients, vendors, and more can all serve as valuable connections if you reach out to them says, William D King.
The first step is to find other people in your network who are professionally active on LinkedIn. Once you’ve identified these contacts, consider sending them a message along the lines of “I see that we share a connection at Company X – would you be willing to connect on LinkedIn? I’d love to learn more about your experience there.”
4. Be Active and Create Value by Asking Questions and Sharing Knowledge
LinkedIn is not just for applying for jobs or finding potential hires; it’s also meant to help professionals build their personal brand by sharing knowledge with you.
To maintain this positive online reputation, be sure to answer any questions that are asked of you and post articles, infographics, or other content that is relevant to your field. You can also share your insights on LinkedIn Groups related to your industry.
5. Use LinkedIn Ads to Target Your Audience
LinkedIn Ads are a great way to target specific groups of professionals who might be interested in your product or service. LinkedIn Ads work by displaying sponsored content in the Jobs and Company pages sections of LinkedIn.
You can target your audience by job title, company size, or other criteria. In addition, you can create custom ads that include a call-to-action button (e.g., “Apply now”) and a link to your website or LinkedIn profile page.
6. Use LinkedIn Premium to Get More out of the Network
LinkedIn Premium is a paid subscription service that offers a number of features that can be useful for job seekers, including:
The ability to see who has viewed your profile
The ability to contact any LinkedIn member without having to be connected
A larger network (up to 500,000 contacts)
Jobseeker insights, which provide information on salaries and other trends in specific industries says William D King
7. Utilize LinkedIn’s Ecosystem to Find Your Next Opportunity
One of the best things about LinkedIn is its ecosystem. This means that you can use LinkedIn to find not just jobs but also business partners, investors, and more.
The best to do this is by joining groups related to your industry and then reaching out to members who seem like a good fit for what you’re looking for. You can also use the Advanced Search feature on LinkedIn to find potential business partners or investors.
In conclusion, LinkedIn is a powerful tool for job seekers and professionals of all levels explains William D King. By using the tips in this article, you can get the most out of LinkedIn and find the job or opportunity that’s right for you.
LinkedIn is an extremely valuable resource for job seekers and professionals of all levels. By following these tips, you can get the most out of LinkedIn and find the job or opportunity that’s right for you.