Psychology is a school of thought that is involved in every single aspect of life. For many, the domain refers to an individual’s mental health and nothing more. However, according to William D King, psychology includes so much more. One of the sub-fields of this school of thought is Business Psychology.
It is safe to say that a business is not dependent on only money. Instead, it requires something much greater: the human mind.
Businesses are set up through social interactions. These interactions need to be effective, efficient, and street smart – only then can one expect their startup to grow.
The field of business psychology helps increase the welfare of the organization.
What is Business Psychology?
Business psychology is a branch of psychology that deals with improving business growth by dealing with the planning, executing, and assessing of various techniques.
According to William D King, one of the main focuses of this field is to create better connections. After all, a business survives on connections. Be it connecting with people who provide the raw materials or communicating with clients. However, there is one specific group of people targeted in this field: employees.
William D King States Business Psychology Helps With Employees
Keeping employees happy is very important.
The people working under an organization’s name can either make it or break it. So, it is crucial to not only keep them happy but also choose the right ones in the first place.
Business psychology, also known as organizational psychology, helps do that.
According to William D King, business psychologists work with the human resource department of a company, helping them create a better screening process for new and existing employees by assessing the psychological aspects of workers.
Screening Process
While the HR department takes into consideration the work ethic, the business psychology department looks at something else.
It focuses on the mental compatibility that one has with their job. Business psychologists help assess personality types and characteristics required by different positions. Candidates are then evaluated based on these traits before they are hired. This helps increase efficacy, as per William D King. Along with that, it also matched employees with the kind of work they would want to do. Improving the overall functioning of the organization.
William D King’s Final Thoughts
For William D King, business psychology is essential for the workings of a business. It allows the workers to match with the right job while allowing employers to use their resources effectively and find the right fit for the job.
Business psychology also focuses on creating better marketing opportunities based on the target audience. It takes into consideration what the client wants and needs. This helps to assess the demand better, which can then be taken care of by the business. Hence, improving the overall usability of the business as well.
If you have a new business coming up, make sure you hire an organizational psychologist. After all, your business depends on people. Moreover, it is important to know which people are the best ones for you.