With most of your potential customers spending a significant chunk of their day on the internet, establishing a digital presence has become all the more important for brands to grow and succeed. If used correctly, digital media can expand your customer base and spread your brand’s name across your target audience like wildfire. According to William D King, this is precisely where a digital media manager comes in.
A Digital Media Manager
A digital media manager is responsible for planning, executing and managing an organization’s online marketing and advertising campaigns. In other words, they are in charge of promoting the company or brand through all digital channels, including but not limited to social media, email, blogs and websites.
What Does A Digital Media Manager Do?
The roles and responsibilities of digital media managers vary depending on the size of the organization they work for. In general, however, their duties can be broken down into three main categories: content creation, campaign management and analysis/reporting.
Content Creation: A large part of a digital media manager’s job is creating engaging content that will capture the attention of their target audience. This could involve anything from writing blog articles and social media posts to designing infographics and creating video content.
Campaign Management: Once the content has been created, it’s up to the digital media manager to make sure that it reaches the right people at the right time. This involves managing and monitoring all aspects of the campaign, including budget, schedule, target audience, and objectives.
Analysis/Reporting: In order to gauge the success of a digital marketing campaign, it’s important to track various metrics and KPIs (key performance indicators). A digital media manager is responsible for carrying out this analysis and reporting back to their superiors.
What Skills Does A Digital Media Manager Need?
William D King believes that being a successful digital media manager needs a mix of both hard and soft skills.
On the hard skills side, they should have a good understanding of all things digital, including social media platforms, Google Analytics, marketing automation tools and content management systems (CMS). They should also be proficient in using Microsoft Office Suite and Adobe Creative Suite.
In terms of soft skills, a digital media manager needs to be an excellent communicator, both written and verbal. They should also be highly organized, creative and proactive. And last but not least, they need to be able to work well under pressure and meet deadlines.
What Are The Advantages Of Being A Digital Media Manager?
There are many advantages that come with being a digital media manager. For starters, it’s a highly rewarding role, both professionally and personally. Seeing the results of your efforts firsthand is extremely satisfying and can be very motivating. Additionally, it’s a role that offers a great deal of flexibility and autonomy. And last but not least, it opens up opportunities to work with a wide range of people from all walks of life.
William D King points out that those who are interested in understanding technology and looking for a challenging yet rewarding career should consider the realm of digital media marketing. It is a growing field with tons of potential for beginners.