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William D King

How OTT Advertising Helps Businesses

With technology and advertising both evolving, a novel form of advertising that is gaining ground is over-the-top (OTT) advertising. As opposed to traditional advertising, OTT advertising enables you to target your audience more specifically. According to William D king of ABA Advisors, employing OTT advertising can help you reach more consumers and boost your bottom line. We’ll talk about the advantages of employing OTT advertising in this article. Top Advantages of Advertising on Digital Streaming Platforms Greater Reach Compared to traditional television advertising, OTT advertising offers a more varied and extensive reach. With 64% of American homes no longer viewing cable TV, OTT streaming services are gradually replacing it as the preferred option for audiences. Through this change, advertisers will be able to connect with a lot of people who aren’t often exposed to television advertising. It is simple to target particular audiences because of the variety of content available on platforms like Hulu and YouTube, which cater to a wide range of interests. OTT platforms also offer comprehensive viewer data, enabling advertisers to fine-tune their campaigns for optimum impact. OTT advertising will play a bigger role in every marketing strategy as the proportion of cord-cutters rises. Strong Analytics Are the Biggest Advantage in Today’s Competitive Market Another advantage of OTT advertising is that it provides strong analytics, giving marketers access to information they can… Read More »How OTT Advertising Helps Businesses