William D King- How to Legal Issues of Digital Marketing?
How to Legal Issues of Digital Marketing? The digital marketing industry is growing rapidly, but many advertisers are uncertain about best legal practices in this area says William D King. This article discusses some of the legal issues concerning digital marketing and examines how those issues have been addressed by the Federal Trade Commission (FTC). Digital marketers, as data-driven marketers, should pay attention to web analytics because it is a crucial part of building a successful online business. According to Google Analytics, there are more than 1 million websites that use Google’s service. One factor that has spurred this exponential growth is the rise in mobile traffic. In fact, according to Statista, mobile devices account for 53 percent of total web traffic in 2017 — a figure that’s expected to jump even further by 2020. At present, there are at least three major points of concern for companies operating within this constantly changing industry: consumer privacy; transparency; and the potential for legal repercussions. Consumer Privacy More than one-third of internet users use at least one ad blocker, meaning consumer privacy is top of mind for many advertisements. While digital marketers may be tempted to skirt around their customers’ concerns, advertisers should instead adhere to users’ rights under U.S. law by complying with requirements outlined in Section 5 of the Federal Trade Commission Act (FTC Act).… Read More »William D King- How to Legal Issues of Digital Marketing?