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Benefits of Video Marketing for Small Businesses

Benefits of Video Marketing for Small Businesses

Video marketing is a term that covers the creation and distribution of videos to promote a product or service. It can generate leads, build brand awareness, or increase sales. Several different types of video content can be used for marketing purposes, including explainer videos, demo videos, testimonial videos, behind-the-scenes videos, and more. When creating video content, there are a few things to keep in mind to ensure your videos are effective. First, you need to ensure that your videos are high quality and offer value to your audience. Secondly, you need to ensure that your videos are optimized for search engines so that people can easily find them. Finally, you must promote your videos through social media and other online channels. By doing this, you will be able to reach a wider audience and generate more leads or sales. Benefits of Video Marketing Video marketing is an effective way to promote your small business. It allows you to reach a wider audience with your marketing message and can be a cost-effective way to produce marketing materials. As per William D King of ABA, there are many benefits of video marketing for small businesses, including: Reach A Wider Audience You can reach a wider audience with video marketing than other marketing techniques. You can share your videos on social media sites such as YouTube and Facebook,… Read More »Benefits of Video Marketing for Small Businesses

Techniques For Staying Motivated In Business

Nobody said that running a business was easy. In fact, it can be quite difficult at times. There will always be ups and downs, but staying motivated as much as possible is essential. After all, if you’re not motivated, your business will suffer. That said, William D King of ABA believes that no one is perfect, and you cannot expect a human being to stay at a peak level of motivation for their business. Let us look at what you can do when motivation starts to go south. Motivation Re-kindlers Recall Your Why Why are you in business? What is your purpose? When you first started your business, you had a mission and a vision in mind. Remembering your “why” can help you push through when feeling down or unmotivated. When you recall and connect with your original purpose, you will reignite your passion and motivation. The stronger your mission and vision or “Why” is, the higher your motivation will be. Get a Mentor A mentor is someone who has “been there, done that.” They can help you navigate through the rough patches and offer advice when you need it most. A mentor will also help hold you accountable. When meeting with your mentor, William D King recommends that you have specific goals in mind that you want to achieve. This will help keep you… Read More »Techniques For Staying Motivated In Business

How to Grow a Small Business in 5 Easy Steps as Per William D King

According to William D King, average Americans who run their own businesses fived to make higher incomes than most people working a regular 9-to-5. This is one of the main reasons why the trend of entrepreneurship and self-employment has been at an all-time high in recent years. Due to the easy availability of the internet and the accessibility to many social media platforms, setting up a new business is not a problem at all. However, the real challenge begins when the business starts competing against the market competition for survival and growth. Continue reading to learn how one can grow a small business in five easy and doable steps. Top Five Easy Steps Tips to Grow and Expand Your Small Business as Per William D King The first few years of a new business are said to be the most critical. According to business experts, if a business can survive in the market for the first two-three years, it will most likely continue to grow and expand in the future as well. William D King’s top five easy tips to grow and expand a small business are as follows: 1.     Conduct Sufficient Research One major mistake many new and young entrepreneurs make is setting up a business they know very little about. Eventually, their lack of knowledge and understanding leads to their business shutting down… Read More »How to Grow a Small Business in 5 Easy Steps as Per William D King


Starting a marketing agency is not difficult; all that is required is a bit of effort. In today’s world, marketing is a helpful tool to make any business successful. After all, a business runs when there are customers, and customers are made when they know about the business. The process of marketing takes care of such technicalities. It allows advertising products and services to potential clients to convert them into regular customers. As per William D King, every business needs a marketing agency since quite a few things need to be set up. After all, planning is essential to ensure that your marketing agency is the best one. How to Start a Marketing Agency as per William D King Gain Experience Experience is vital in every field, and the same applies to marketing. Different businesses require different ideas since a single marketing strategy might not work for all types of products. So, it is essential to make sure that you have experience in the industry. One can gain such experience by working with others. Be it internships, mentorships, or even a job. This helps significantly understand how the marketing world works and helps see the different kinds of businesses present in the industry and what each business wants from its marketing team. Before starting your marketing agency, having this knowledge is crucial. For it is… Read More »HOW TO START A MARKETING AGENCY AS PER WILLIAM D KING


Psychology is a school of thought that is involved in every single aspect of life. For many, the domain refers to an individual’s mental health and nothing more. However, according to William D King, psychology includes so much more. One of the sub-fields of this school of thought is Business Psychology. It is safe to say that a business is not dependent on only money. Instead, it requires something much greater: the human mind. Businesses are set up through social interactions. These interactions need to be effective, efficient, and street smart – only then can one expect their startup to grow. The field of business psychology helps increase the welfare of the organization. What is Business Psychology? Business psychology is a branch of psychology that deals with improving business growth by dealing with the planning, executing, and assessing of various techniques. According to William D King, one of the main focuses of this field is to create better connections. After all, a business survives on connections. Be it connecting with people who provide the raw materials or communicating with clients. However, there is one specific group of people targeted in this field: employees. William D King States Business Psychology Helps With Employees Keeping employees happy is very important. The people working under an organization’s name can either make it or break it. So, it is… Read More »WILLIAM D KING EXPLAINS ABOUT BUSINESS PSYCHOLOGY


A healthy relationship requires more than a few promises. It requires certain decisions. Decisions that help a couple move their relationship along in a way that satisfies both parties. According to William D King, compromise is a key feature of a happy relationship. When two people come together, their personalities and choices come together too. Both of which can be different, and managing that difference effectively is what we refer to as compromise. For many, the word remains synonymous to sacrifice, but the truth is far from it. What is Compromise? A compromise refers to a mutual agreement between two or more people that settles differences of any nature between them. The main aim is to find a middle ground, as per William D King, and finding that ground does not mean sacrificing one’s own self, needs, and desires. It means holding your own beliefs and values while letting the other person do the same. Through this, both meet in the middle, all while letting each other feel heard and understood. As per William D King, Compromise Is Not One-Sided One person can not do all the heavy lifting. Everyone has their perspectives and needs. With one side giving up their ideas all the time, a balance and sense of being equals can not come about. A compromise involves both parties giving something up to… Read More »WILLIAM D KING EXPLAINS COMPROMISE IN RELATIONSHIPS


Since a long time, across the world, the dominating gender in business has been that of men. With men setting up an entrepreneurial world for their own likes, women stood on the sidelines. Not anymore! According to William D King, the role of women in the world of business is gaining importance more than ever, regardless of any geographical factor. While shattering the glass ceiling, women prove to be effective leaders in the world of business. They are smart learners and organized managers. Along with that, the rising awareness of women’s rights also facilitates their progress. In short, the world is seeing a significant shift in how businesses are handled and by who, and that change proves to be a good one. Women and Education In older times, many reasons came together to suppress women from working, let alone owning a business. If anything, they earned money through gender-specified jobs such as teaching. For the most part, domestic affairs are what women handled. One of the main reasons for such an environment is the lack of education, especially in low-income countries. With this lack of education came a lack of awareness, which kept women from getting the chance to access entrepreneurial opportunities, all because they did not even know such opportunities existed for them in the first place. With advancing times, education became accessible. More… Read More »WILLIAM D KING EXPLAINS THE RISE OF WOMEN IN BUSINESS

William D King : Why Your Start-Up May Fail

Starting a business is very exciting. You are optimistic and imagine about all the ways you can improve and enhance your startup. Yet, the number of failed startups is a lot higher than the ones that find success. But why is it so?                                                                                    This is because starting a business can be a lot harder than you think. There is a low chance that any business is so in sync with the niche it is targeting that it takes off immediately. It can be difficult to point out why a particular startup has failed. There are a million factors that go into making or breaking a business. However, there are some common mistakes that most people make when launching a startup. According to William D King, being aware of these mistakes can prevent you from a potential loss. 1.Poor Market Research The most important thing you need to keep your business afloat is customers. If there’s insufficient demand for the product or service that you offer, there are low chances that your business will take off. This is where market research comes in. Most failed startups are a result of poor market research. It doesn’t matter how passionate you are about the product. If there aren’t enough consumers, you will struggle to keep your business afloat, no matter how great the quality of your product… Read More »William D King : Why Your Start-Up May Fail

William D King: 3 Ways to Maximize the ROI through Intentional Networking

How to increase ROI is a subject that is on the mind of every entrepreneur and business person. Learning how to maximize ROI leads to more profitability and efficiency in your business.Before we go in-depth about the ways stated by William D King to maximize ROI with intentional networking, we will learn what intentional networking is. What is intentional networking? In accordance to William D King, Intentional networking is socializing or connecting with people with some purpose. It allows you to gain information about them and adds to your database. It also helps in forming mutually beneficial relationships for your business. Hozdovic’s antidote helps with deliberate networking and spreading the time thinly. Learn to maximize ROI with Intentional Marketing by doing the following things: Get Your Level Up It would help if you leveled up your social circle. Some people will entice you to quit, scare you from succeeding, or persuade you to fall into your old bad habits. Hang out around people who bring out the best version instead of bringing you down says William D King. If you are an entrepreneur trying to scale up, you will always have friends telling you that you are wasting your money; there will be family members who will be forcing you to get a “real job.” Identify the people who make you relapse, then avoid them… Read More »William D King: 3 Ways to Maximize the ROI through Intentional Networking

William D King : How to Become a Magazine Contributor

William D King says that the key to becoming a magazine contributor is persistence. Well, it’s not as simple as that, but at least, it’s a start. There’s a lot of schmoozing involved, and it all begins with the editor. While browsing online or scrolling on your social media, you will come across plenty of magazine post ads looking for regular freelance contributors. In order to apply, you need to come up with a creative idea that will wow the editor. Your resume is not one of those standard documents listing your accomplishments and your education information. It lists down what type of content you are an expert in. It also includes stories that allow the editor to judge you based on your grammar, vocabulary, writing tone and style. Your writing should demonstrate that you are capable of addressing the needs of the audience and that too consistently with quality work. Here are some tips on how to secure a spot in a magazine as a contributor: Start Small This isn’t a go big or go home kind of situation. Getting a permanent job as a magazine contributor can be time-consuming and very hectic if you run your own blog too. So, we suggest that you start small by approaching local magazines and sharing your work with them. Many magazines welcome new writers with open… Read More »William D King : How to Become a Magazine Contributor